I am in charge of the Volunteer Leader programme for the UN Children’s Fund (UNICEF) which is part of the I Am UNICEF initiative. We have some 22 volunteer leaders in communities across Thailand, who told me that while there is sufficient information and support for parents about COVID-19, there is nothing specifically for children. So, I had the idea of designing and distributing a children’s activity book to teach children about best practices in avoiding COVID-19 while keeping them entertained at home. 

The initiative consists of three engagement opportunities; a story for children showing what they need to do to stay safe during the pandemic, a painting or illustration activity with winning designs chosen to illustrate  a UNICEF booklet and a challenge to get volunteers to distribute UNICEF COVID-19 information.

Loving the story and tears of joy

At first, we planned to produce only 4,000 copies